Michael Hodel
Online PR & Marketing

Michael Hodel began his career in 2000 in Berlin working as a brand consultant for clients like Renault, Kraft Foods or the West LB with the crossmedia-agency “im stall” and partly with the advertising agency TBWA Berlin.

In 2002, he joined the dmmv, the German Association for Multimedia and Internet (today, the Federal Association for the Digital Economy - BVDW), one of the biggest associations in its field in Europe. As a consultant for e-commerce, e-marketing and European projects he was responsible for several internal & collaborative projects, including the E-Accelerator, for which he developed a marketing strategy. Furthermore, he coordinated the Accelerator's activities throughout Germany and Northern Europe.

In 2002 and 2003, Michael was the representative of the German Ministry of Economics at the German Pavillion of the E3 Entertainment Expo in Los Angeles, California.

During the same period, he accompanied more than 30 German companies to the United States to help them finding new clients, partners, etc.

From 2004 to 2005, Michael was Marketing Consultant at the online media and marketing agency Spacedealer.

After having worked as Director Concept for MRM Worldwide (McCann Erickson Worldgroup) in 2005, Michael is running now his own business in the field of account management, marketing strategy, marketing concept and international business development in Berlin.

Michael studied political science, communication science and business management at the Universities of Bamberg and Berlin.