Chris Decroix
Public Relations

Chris Decroix (41) is Founder and Managing Director of Peak PR, a Brussels-based communications consultancy.

Chris previously worked in big international PR-consultancies as Hill & Knowlton and GCI. He headed GCI Brussels during 6 years.

In his career Chris advised multinational companies as HP, Dell, Novartis and Procter & Gamble with regard to their communications and PR strategy, as well as on the implementation of PR-tactics.

Today, Chris advises clients as Quick Restaurants, LogicaCMG, the European Dairy Association and Baltimore Aircoil.

Chris has relevant expertise in media training, media relations, messaging, corporate positioning, international PR strategy (multi-country), issues management, internal communications and business-to-business communications. He works in various industry areas: ICT, biotechnology, nanotechnology, industry and pharmaceucticals being the most important ones.

Thanks to a intensive course in crisis management and crisis communications (Washington, 1999), Chris has built a specific expertise in dealing with issues and crisis management. In this respect, Chris advised companies as Amoco Chemicals, Dexia Bank, Nordbanken and Aegon in crisis situations.

Chris has a degree in Classical Literature and in Social Communications from the Vrije Universiteit Brussel. Chris is fluent in Dutch (mother tongue), French, English, German and Portuguese.