Charles
Crouch
Online
Business Strategy and Implementation
Charles
is a university lecturer in e-commerce and an online
business consultant, helping organizations make the
best use of the Internet in their business operations.
Every business today
must consider a Web-based business strategy, but going
online, the rules are different. Charles helps companies
understand these new rules; how they apply to a particular
business and industry. He works with an organization
to develop and implement its complete online strategy
including:
• market opportunity
analyses
• online business models
• marketing, branding and advertising online
• website development
• performance measurement and improvement
Currently
Charles teaches a popular graduate-level course in e-commerce
and web design at Boston University in Brussels, as
well as seminars at the European Management Development
Institute (EMADIN) and FOCUS Career Services. In the
US he worked for Apple Computer for nine years as a
business and finance manager for major site development
projects and managed relationships with external Apple
business partners and local governments.
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