Benedicte Sanson
Business Development in France

Bénédicte Sanson is founder of Florescens, a company which provides clients with expertise in marketing strategies, sales development and operational marketing.... She has extensive experience, from advertising to product management, and as a training, communications and event manager for a number of IT companies including a major distributor but also many various sectors (catering, real estate, Internet profiling company, underwear, edition…).

Media relations, product launching, and sales incentives are her strengths, and she excels in motivating a resellers network. She is expert in adapting marketing plans locally for international companies. Because of her knowledge and experience in these various sectors, she excels in innovation, which is essential in a competitive IT market and for SME. Her impressive business networks also includes the area of event management and exhibits, the specialized media, and the printing and web design fields.